1950s Roy Rogers ‘Trigger Horse Car’

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After sitting stuffed and mounted for more than 40 years in a museum, Roy Rogers’ horse Trigger and dog Bullet will be TV stars once more. Rural cable network RFD-TV bought Bullet for $35,000 on Thursday and Trigger for $266,000 a day earlier at an auction in New York City. *

I didn’t have $301,000 to spend on a Roy Rogers horse and dog, so instead I bought an altogether less expensive option….

1950s Roy Rogers ‘Trigger Horse Car’

Bucking pump action

Steel disc wheels

LENGTH: 41″

Roy Rogers was a popular character and various companies obtained a license to market products featuring him, as well as his horse Trigger and dog Bullet.

 

 

 

COWBOY CHARACTER MERCHANDISING

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The ‘Roy Rogers Show,’ broadcast on television between 1951 and 1957, developed out of the series of B-movies made in the 1930s and 1940s starring the ‘King of the Cowboys.’

As well as spin-off products such as the hobby horse, Roy Rogers was the only 1950s TV cowboy character to have a pedal car. Gene Autry and Hopalong Cassidy had bicycles in various sizes, which were well-advertised – Hopalong Cassidy’s merchandising tie-up was the industry’s first major promotion of this type, and many ‘Hoppy’ bicycles were sold. Davy Crocket had a small child’s bicycle, as well as various wagons. The Lone Ranger also had a bicycle – a Hercules – but this model is undocumented, and probably only sold in England.

 

TO SEE THE

1950s TRIGGER & BULLET HOBBY HORSE

PLEASE CLICK HERE